Paid Market Research opportunity for babies of 1-6 months

At Blue Yonder Research, we are working on behalf of our client Beneufit you can take a look at their website here https://www.beneufit.com/ basically they work with technologies to look at movement for various different things. In this case, they are wanting to look at the movements of healthy babies to inform their artificial intelligence systems and to calibrate them. So in theory, once the system can recognise the movements of healthy babies, it will be able to know when a baby is unwell or in pain.

So for example, when an online consultation is held (which seems to be more common during the pandemic!) the doctor could ask a parent to film their baby and send the recording to them. The video could then be run through the system and would be able to (hopefully) recognise if a baby was poorly or had certain medical conditions.

So, that’s the overview of the project.

At Blue Yonder we comply very strictly with GDPR. So, respondents agree to share contact information with us so we can of course email you like I am doing now, and invite you to take part etc. The information you have provided then stays with us. The client will not be able to see any identifying information. You will see that when you are invited to the online board, instead of your name you are given a number. As impersonal as that is, it keeps your identifying information with us. So we know who you are, but the client does not.

The client will receive the videos as they need to program them into their fancy systems, (which we do not have involvement with), and they would receive the information from the questions like the length of your baby, their age and gender and how long it was since you fed your baby when you took the video. This is all the information they will receive. So basically your videos are anonymous. They of course will see your baby but they won’t be able to know who you are, who your baby is etc…”